by Clary Lopez, author of Simplicity – Richness of Life
You’ve probably worked months or years on your manuscript. Writing a book is not just a matter of getting your thoughts on paper, it is the urgency to communicate your message to the world. But once you’ve finished the work of writing comes the revising time before you hand it over to your editor and then it is back to the keyboard to fine tune according to his suggestions.
The ideal time to start promoting your book is six months before its release, but how do you know when is the right time to release your book? I’ve written a few books but published only two. The right time to release my book is the time in which I have all the marketing in order for it. In addition to the marketing (website, post cards, posters, etc.) it is important that you are prepared mentally and emotionally to promote the book. It takes time and dedication to promote a book and once the book has been released you work non-stop for a few months and sometimes one or two years. That is what I have done with my first book as I build my audience and continue to expand it. It was two years ago when I released it and now I’m thinking about the second edition of the book and a Spanish version of it.
As you publish more books you learn the sequence in which certain details need to be done. One very usufel book, self-published or not, is The Self-Publishing Manual by Dan Poynter. It has valuable information for any writer. The book helps you organize your work from start to finish.
We learn as we go along and usually our first book release taught us enough to help us the second time around. Just make sure that everything is in place before you release it and that will increase the books sales on the first few weeks or months which will determine its success.